The year 2020, which is soon to be over, is a year of great changes for the TV industry; it’s a harvest year for the head manufacturers; and it’s a painful year for the practitioners. According to the statistics of Sigmaintell, in the context of the COVID-19, the postponement of major events and social isolation, the global TV market shipments in 2020 will increase by 2.6% year-on-year, reaching 247 million units; Driven by the large-size panel, the shipment area increased by 15.7% year-on-year to 163 million square meters.

The spread of COVID-19 has had a significant negative impact on both the consumer and the production and supply sides of the world. Although the epidemic in Asia, dominated by China, Japan, and South Korea, was effectively controlled in the second quarter, the epidemic in Europe, the United States and other regions began to break out. In the second quarter, the car sales experienced a cliff-like decline.

Due to the impact of the epidemic, terminal demand weakened. Global smartphone panel shipments in the first half of the year were about 804 million, down slightly by about 3%

In 2020, COVID-19 spreads globally and has an unprecedented impact on the economic development of various regions around the world. IMF lowered its global economic growth forecast for this year to minus 4.9% on June 24, a drop of nearly two percentage points from three months ago. The global economic downturn is expected to bottom out from April to June. The recovery began gradually.Sigmaintell analyzes the impact of COVID-19 on the development of the global TV market from the two dimensions of market shipment and supply chain. The main views are as follows:

Sigmaintell predicts that notebook panel prices of low-end TN products will be supported by costs. The average price in February and March will increase by 0.3 to 0.5 USD, and the average price of IPS products in February and March will increase by 0.2 to 0.5 USD.

Affected by international trade frictions and economic structural transformation, the downward pressure on China's economy has increased in 2019, and the annual GDP has increased by 6.1% year-on-year, which is a 0.5 percentage point decline from the growth rate in 2018. Domestic consumer demand is also declining, with its contribution to GDP growth falling from 79% at the beginning of 2018 to 58% at the end of 2019. Changes in the macro environment have been transmitted to the China  display market, which has affected the demand of the commercial market. However, under the empowerment of structural opportunities such as e-sports, curved surfaces, and widescreen, the demand for China's display consumer market has increased, driving the overall market size to grow against the trend. According to Sigmaintell data, the total shipments of China's display market in 2019 reached 33.7 million units, a year-on-year increase of 2%.

fected by the decline in market demand and the impact of international trade frictions, global display panel shipments in 2019 have experienced a significant decline. According to Sigmaintell data, display panel shipments in 2019 were 140 million units, a decrease of 5.2% year-on-year, and the area of shipments was basically flat. In terms of shipments, BOE ranked first; LGD ranked first in terms of shipment area.

Global smartphone panel shipments in 2019 were approximately 1.78 billion, a decrease of approximately 4.9% year-on-year.

The automotive display market has a trend of large size and size diversification, and the existing mainstream size market has gradually turned into a stock market. The mainstream size of the instrument display market is still concentrated below 5 inches, that is, 3.5 inches and 4.2 inches. After 2019, it is already a stock market with few new entrants. According to data from Sigmaintell, the mainstream price of 3.5-inch instrument display modules in 2020 will show a slight annual downward trend, staying at about 12.2 US dollars, and a YoY decrease of about 3.2%.

With the burgeoning development of rear-mounted multi-camera in 2019, demand for smartphone cameras continues to rise. According to data from Sigmaintell, shipments of rear-mounted multi-cameras after 2019 will increase by 23% YoY.

According to Sigmaintell's supply-demand model, the global LCD TV panel supply-demand ratio fell to 4.6% in the first quarter of 2020. The overall supply-demand balance was restored, and supply and demand in some dimensions were tight. It is expected that the mainstream LCD TV panel prices will rise in January in general, and maintain the upward trend in February. The performance of each size is as follows:

The LCD panel makers and the Mini LED chip manufacturer strategy jointly, the AM Mini LED BLU solution will be mass-produced in 2020, and it is expected to be widely used in high-end models of 65“ and above large-sized TV products. It is expected that AM Mini LED BLU in 2022 TV shipments will reach 500,000 units, with a penetration rate of 0.2% in the global flat-panel TV market, and it will show multiple growth in the next two years.

32”; The price remains stable during December and expects to rise by USD 1.0 in January since second-tier manufacturers’ active panel preparing

According to Sigmaintell’s survey data, for the first three quarters, the total shipment in China market was 34.60 million over a 2.8% YoY decline. In Q3, especially, the shipment was 12.20 million, which indicated a sharper YoY reduction of 7.4% than Q1 and Q2.

1. The global value of sales of smartphone camera sensors in 2019 is around USD 11.6 billion, up a 42% YoY growth.

2. The smartphone camera sensor shipment in Q3 2019 is about 1.3 billion, up a 14% YoY growth.  。

3. The market share of multi-camera sets increases rapidly; rear, multi-camera smartphone occupies 79% in Q3 2019.

4. Upgrade of 48M pixel and above accelerates; High-pixel camera sensors are on tight supply.

Sigmaintell’s statistics indicates that the capacity of IT applications begins to show an upward trend from the second quarter of 2019 and the capacity of large-size LCD panel account for up to 15.2% of the total capacity of IT applications in Q3.

According to our data, among the shipping products of the global panel enterprises, we can find mainstream TV and mobile phones are mainstream. However, their revenue of the first half year this year falls obviously compared with the same period last year, especially, its application in TV decreases by over 30%.

According to statistical data of Sigmaintell’s research report on promotion market of standalone monitor during 2019 Chinese shopping festival ”11.11”, total online sales volume of standalone monitor reaches 538 thousand sets (JD’s own stores + Tmall ), increasing by 14% YOY.

In order to fold frequently, it is needed to make thickness reduction for the folding structure to reduce the strain among

films during folding.

The current cost of  "Book shape" folding terminal material is around USD700-800, and foldable display module accounts for 30% of total cost.

According to the conservative forecast of Sigmaintell, it estimates that the global sales volume is around four million smart foldable terminals in 2020.  

The statistics by Sigmaintell indicate that in Q3’ 2019 the LCD TV panel shipment worldwide is 71.76 million units, a 2.7 increase over the last quarter and decreasing by 4.1% YoY; the shipment area is 41.06 million square meters, a 6.8% QoQ and 2.4% YoY growth. It can be seen that the overall structure of TV panel in the third quarter undergoes great changes and TV brands stock large size panels as the primary products in promotions, especially the proportion of extra-large panels increases the most prominently.